Case Study - Enhancing the Car Buying Journey
Client: Global Automotive Retailer
Challenge
Buying a car had become a frustrating process. Customers often started online, only to find a completely different experience once they walked into the showroom. Sales teams were stuck with outdated tools that slowed everything down. The result was a confusing, inconsistent journey that made it harder to close deals and keep customers satisfied.
Approach
Rolled out integrated sales tools to unify online and in-store processes
Used Agile planning to create clear roadmaps and prioritize improvements
Set up structured reporting to keep business, technology, and product teams aligned
Impact
Delivery speed increased by 15%
Team productivity improved by 10%
A more seamless customer experience across all touchpoints
Stronger alignment between online tools and dealership sales teams