Brown + Wheaten Strategy Lab
Local market intelligence for small businesses and the districts that support them
Reports built from public data, measured on your own streets, and written so you can use them. Strategy consulting when you need it.
Welcome. We're glad you're here.
Brown + Wheaten Strategy Lab is a strategy practice for the small and mid-sized businesses, founder-led firms, and community-rooted organizations that anchor real communities and shape real economies. The work happens at human scale — close to the decisions, close to the people making them.
Strategic thinking, real market data, and structured decision-making — the kind that used to require large teams and even larger budgets — are now within reach of the businesses where the decisions actually get made. The Lab helps put them to work.
Not everything that is faced can be changed, but nothing can be changed until it is faced.
— James Baldwin