About Us
Who We Serve
We work with organizations of many sizes and stages, but our focus is on small and midsized businesses and nonprofits — the ones driving local economies and shaping the communities they serve.
We believe rigorous thinking, clear strategy, and disciplined execution shouldn't be reserved for large enterprises. Real impact often starts close to home, with leaders who understand their people, their markets, and the realities they're operating within.
For smaller organizations that don't have research departments or dedicated strategy teams, this kind of intelligence and support has historically been out of reach. We change that.
By helping local and regional organizations grow, adapt, and make better decisions, we're investing in something bigger: the long-term strength of communities, local economies, and the people who sustain them.
Who We Are
Brown + Wheaten Strategy Lab was built on the belief that good strategy should make life and work clearer — not more complicated.
We bring experience across industries and operating environments, but what unites our work is how we think about progress: it should serve people, not overwhelm them. We combine strategic rigor, local market intelligence, and real-world experience to help organizations make sense of complexity and move forward with intention.
Our work is thoughtful and practical by design — grounded in real conditions, informed by data and experience, and focused on what actually helps teams operate better. We take the work seriously. Ourselves? Not so much. Big challenges are tough enough; the process doesn't have to be.
Meet the Founder
Darryl Wooten is a strategist and transformation leader who helps organizations make sense of complexity and move forward with confidence. For nearly two decades, he has worked across industries and organizational scales — from startups to Fortune 500 companies — supporting leaders as they navigate growth, change, and periods of uncertainty while building stronger, more connected organizations.
His experience spans global operations, change management, and organizational design, with a focus on solutions that are both data-driven and deeply human. He is known for taking time to understand the context leaders are operating in — the systems, pressures, and constraints shaping their decisions — before recommending paths forward. Whether he's reshaping operating models, leading large-scale initiatives, or mentoring emerging leaders, Darryl brings a calm, structured approach that makes progress feel possible.
He holds a graduate degree from Rutgers Business School and an undergraduate degree from the University of Pennsylvania. Outside of work, he's a student of history, a sports fan, a decent cook, an aspiring farmer, and aims to befriend almost every dog he meets — but those are stories for another time.